Job Description: Marketing Manager

Blue Goji is seeking a mid-to-senior level marketing professional who is passionate about gaming, virtual reality (VR) and fitness to join our team. The Blue Goji mission is to make getting healthy more fun and rewarding. Launched in December of 2013, our flagship product, Goji Play®, is our core, patent-pending game platform, that is played while exercising on cardio equipment.

VR is one of the hottest technologies today, one that is not just a fad but is being adopted for many purposes. Blue Goji has recently been enhancing the Goji Play platform with VR capabilities, and developing new VR games for leading VR platforms such as the Samsung Gear, Oculus Rift and HTC Vive to deliver a unique, immersive “Active VR” experience. By doing so, Goji Play will transform cardio machines, like ellipticals and stationary bikes, into an immersive ‘Game Station’ for playing VR games. More importantly, by infusing full-body cardio motion into VR game plays, Goji Play has demonstrated very promising results eliminating or significantly reducing the common problem of VR-induced motion sickness. We are very excited about Goji Play’s new capability to expand the VR game play beyond the sedentary or limited-movement model, as well as the possibility of resurrecting millions of underutilized or unused cardio equipment at home. These Active VR enhancements and several new VR games will be released in the next Goji Play system upgrade, scheduled for fall 2016.

We are looking for a passionate, motivated and experienced mid-to-senior level marketing professional to join our team and help us launch our new Active Gaming / Active VR platform this fall. You will be joining a small startup as the primary marketing professional driving our marketing efforts in this extremely leading edge space.

 

 

Job Responsibilities include:

  • Plan, lead, manage and drive our marketing campaigns and related efforts across multiple platforms
  • Develop marketing strategies alongside management and other team members
  • Work with customer service staff to ensure prospect and customer experience aligns with Blue Goji brand
  • Manage social media, blog posting and website content
  • Act as our main brand ambassador for Blue Goji across all marketing platforms
  • Manage social media, blog posting and website content
  • Handle multiple campaigns and efforts simultaneously
  • Nurture and enrich external perceptions of the company and growth of market share
  • Engage consumers on social media
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
  • Lead all areas of content generation and production across all media platforms

Experience & Skills Required

  • Demonstrated ability to develop and drive marketing campaigns/programs
  • At least 5 years strong marketing/advertising experience in gaming, technology and/or other related industries (VR experience a plus)
  • Ability to work independently, without much supervision
  • Possess a positive and enthusiastic attitude, and strong work ethic
  • Passionate about our space
  • People person with excellent communication skills
  • Be a self-starter with problem solving skills
  • Able to collaborate with team members to achieve company goals
  • Is active and familiar with posting on social media channels
  • Bachelor’s degree, ideally in Marketing or related field

 

Benefits:

  • Medical and dental
  • Paid Vacation
  • Join a startup early where you can contribute and your opinion counts 

 

Position based in Austin, Texas – local candidates only (no relocation). To apply, please send your resume and a cover to ‘[email protected]’. Please indicate the position for which you are applying in the email subject.