About Us
Blue Goji is a wellness technology startup company that is focused on improving the health of our users. Through fitness gamification, we have utilized the latest virtual reality and gaming technology to create the tools for a disease management platform. As game experts, we have created unique controllers and games that work directly with standard cardio equipment to make developing healthier habits a fun and engaging gaming experience. Everyone, regardless of age, gender, or physical condition can benefit from our service but those with chronic conditions could change their lives.
We have spent the necessary time completing research and development to inform decisions around creating and improving our technology. By working with scientists, doctors, innovators, and the Fung Fellowship at the University of California, Berkeley, we have collected information to ensure that our service works. Our two consumer releases of Goji Play have been well-received and have garnered positive feedback from both users and acclaimed critics.
As more and more data comes out explaining the vast physical and psychological advantages of exercise, we believe we have the technology and the resources to help those in need of exercise as a prescription. Using a collection of our apps, our initiative GojiCare will target preventable chronic conditions through a service offered to at-risk users. With a strong commitment to keeping users motivated, we believe we can make a difference in the disease management sphere.
Our team is always working on new content to keep up with new technology and the growing needs of users. Goji Play 3.0 is broadening our platform to include virtual reality gaming, four new games, access to third-party games, and support for wearables using Bluetooth, all of which can assist GojiCare users with disease management. Our unique Active Gaming/Active VR platform utilizes real physical motion to optimize VR gaming, giving you the benefits of aerobic exercise and nearly eliminating motion sickness. These VR games can be played with or without the Goji Play controllers.
Blue Goji combines technology, gaming, and fitness to provide a one-of-a-kind experience. Our flagship Goji Play system uses a connection between a Bluetooth-enabled device and an accelerometer in the controllers to translate your motion into movement during gameplay. With a current library of 15+ Goji Play games, two virtual reality games, as well as tracking and meditation apps on iOS and Android, we provide all users with the chance to get more physically and cognitively active, but most of all, have fun.
Coleman Fung
CEO and Co-Founder
Bio
Feeling frustrated by traditional “silo” trading and risk management technologies as a derivatives trader, Coleman launched OpenLink in 1992 to challenge market conventions with a robust and open technology platform. As the initial business architect, he laid this cross-market risk architecture – which is still unique today – for a robust environment that seamlessly supports front- through back-office requirements for financial and energy/commodity markets. The company was chosen as the inaugural winner of Risk Management Innovator of the Year by Platts in 2007.
After retiring from the CEO and Chairman positions at OpenLink, Coleman has been devoting significant amounts of his energy and resources (through the Coleman Fung Foundation) to a number of worthy educational and environmental causes, including creating the Coleman Fung Institute for Engineering Leadership at the University of California, Berkeley. Coleman holds a master’s degree in Industrial Engineering from Stanford University and a bachelor’s degree in Industrial Engineering/Operations Research from the University of California, Berkeley, and he also served in the US Army.
Kai Huang
Co-Founder and Advisory Board Member
Bio
Kai Huang was a co-founder and CEO of RedOctane, publishers of the popular Guitar Hero franchise, RedOctane was acquired by Activision in June 2006.
Kai was also co-founder and CEO of Adux Software, a software company developing solutions for the server appliance market. Prior to Adux Software, he was a consultant with Accenture where he worked with Fortune 500 clients in the area of supply chain management. Kai holds a BA in computer science from the University of California at Berkeley.
Tim Yates
Advisory Board Member
Bio
Timothy T. Yates is the President, CEO and Director of Monster.com. Mr. Yates has been a Director of Monster since June 2007 and was appointed Chief Executive Officer in November 2014. Mr. Yates served as Executive Vice President of Monster from June 2007 through June 2013 and concurrently as Chief Financial Officer from June 2007 through January 2011.
Prior to joining Monster, Mr. Yates was a Senior Vice President of Motorola, Inc.’s Enterprise Mobility business responsible for Motorola’s integration of Symbol from January 2007 to June 2007. Before that, from February 2006 to January 2007, he was Senior Vice President, Chief Financial Officer and a Director of Symbol. From August 2005 to February 2006, Mr. Yates served as an independent consultant to Symbol. Prior to this, from October 2002 to November 2005, Mr. Yates served as a partner and Chief Financial Officer of Saguenay Capital, a boutique investment firm. Prior to that, he served as a founding partner of Cove Harbor Partners, a private investment and consulting firm, which he helped establish in 1996. From 1971 through 1995, Mr. Yates held a number of senior leadership roles at Bankers Trust New York Corporation, including serving as Chief Financial and Administrative Officer from 1990 through 1995. Mr. Yates received his undergraduate degree from Yale University and an MBA from Harvard University.